By Randi Thompson – In the first article of my “Marketing through Social Media” series, I explained how offline businesses can benefit by having a presence on social media networks. In Part 2, I focused on developing a content strategy as the foundation for all of your social media marketing activities. Now, in Part 3, we’ll look at how your posts can be used to expand your social media presence and influence. Read More

by Randi Thompson — The expression “Content is King” originally referred to print and broadcast media but it’s equally true in the online world. A great comment, photo or video may get people to visit your web site or follow you on social media for a while, but if your content doesn’t remain valuable to them you’ll quickly drop off their radar and their newsfeeds. Read More

If you’re running a horse business, chances are you spend more time in the saddle, in the arena or on the business end of a muck fork than you do in front of your computer. But just because you run an “offline” business doesn’t mean you can’t benefit big-time from “online” marketing. In this series of articles I’ll introduce you to marketing through online social media and how it can help build your brand and your business. Read More