Newton, WI, May 31, 2011 – Omega Fields® is happy to announce that nationally known pet supply retailer PETCO now carries Omega Canine Shine® and Omega Nuggets™ supplements and treats through their Unleashed by PETCO locations and online at www.petco.com.

Filling a niche not covered by other dog supplements or treats, both products were selected because of their healthy ratio of Omega Essential Fatty Acids. Made from premium, whole-ground flaxseed and refined fish oil, both Omega Canine Shine® supplement and Omega Nuggets™ treats are known for their ability to maintain healthy skin and shiny, soft coats; to reduce shedding, itching, and hot spots; and to promote joint mobility. Additionally – and of special importance to retailers – a proprietary stabilization process maintains full nutritional value for 12 months — guaranteed.

Unleashed by PETCO stores are smaller versions of the full-sized PETCO retail outlets, but provide the same knowledge and know-how for pet owners. While not carrying as many products as the PETCO stores, they sell the most popular items, resulting in a quicker shopping experience for pet owners “on the go.” The Unleashed concept started in 2009. Stores now number 29 in five states plus the District of Columbia and the numbers are growing steadily.

“We have some of the best supplements in the market for animal health, and they have the best value for consumers,” said Sean Moriarty, president of Omega Fields. “Our supplements and treats contain no fillers, preservatives, or artificial flavoring – they have only 100% human-grade, non-GMO, stabilized, ground flaxseed and other wholesome ingredients. We are happy that the PETCO organization recognizes that.”  

Also aiding in PETCO’s decision to sell the Omega Fields’ brand is Omega Fields’ business model which readily assists distributors with the tools and services necessary to help support sales efforts. That includes brand recognition efforts through nationwide advertising, point of purchase sales materials, and educating personnel about proper nutrition for canine and other animals – especially regarding the importance of Omega-3 essential fatty acids in animal diets.

Omega Fields® provides premium, nutritional products, made from human-grade, non-GMO, stabilized ground flaxseed, rich in fiber and antioxidants, and containing the optimum ratio of the full spectrum of omega fatty acids for equine, canine, poultry and human nutrition.  Omega Fields® and its parent company, ENRECO®, Inc. have been innovators and market leaders for almost 25 years, being the first in the industry to manufacture premium, Omega-3-rich, human food-grade, flax based products for animal and human consumption.  ENRECO® was also a pioneer in developing ground flaxseed stabilization technology for long product shelf lives.

Omega Fields® is recognized as a minority owned business.  Its mission is to offer the finest quality, most nutritious products at fair prices, and to provide outstanding customer service.  We want our customers to have exceptional experiences with our products, our staff, our websites and our retailers.

For further information, contact Patrick Young, Omega Fields Director of Communications, toll free at 1-800-962-9536 or 920-550-4061, ext. 118, email pat.young@enreco.com, or visit www.OmegaFields.com or www.OmegaFieldsHealth.com, or www.FLAX.com.