Ultra-Pure Omega-3 Fish Oil Helps To Support:

• Healthy heart and cardiovascular function*
• Healthy joints and normal flexibility*
• Brain health, normal focus and mood*
• Healthy skin and circulation*

Multipronged, Multifaceted Total Body Support

Purity's elite Ultra-Pure Omega-3 Fish Oil is not made for one purpose—it’s designed for many. Science has shown that the DHA & EPA in fish oil both contribute to the healthy and comfortable function of joints, the maintenance of cognitive abilities, healthy looking skin, and enhancement of cardiovascular health. On top of that, Purity’s refinement, purification and distillation process ensures world-class Omega-3 purity and quality. Our Fish Oils are made in one of just a few pharmaceutical facilities in Norway. Our proprietary Antioxidant Blend and lemon flavored oil maintains freshness and prevents any repeating, one of the chief reasons why people who desire the finest Omega-3 Fish Oil in the world appreciate Purity’s Ultra Pure Omega-3.

Premium Grade, Ultra-Refined, Concentrated Fish Oil

The omega-3 fatty acids in fish oil provide scientifically backed support for the heart and circulatory system, joints, the brain, skin, eyes, and more. Just two soft gels of Purity's Ultra Pure Omega-3 contains a potent 650 mg of EPA and 500 mg of DHA—the two powerhouse omega-3's that researchers believe are responsible in large part for the health benefits of fish consumption. This ratio of EPA to DHA is in line with current expert recommendations for the ideal composition of fish oil capsules.¹ As part of Purity’s commitment to product quality, Ultra-Pure Omega-3 Fish Oil is not only concentrated—it is also "molecularly distilled." This process removes contaminants from the fish oil and locks in the purity.

The Fish Oil Advantage vs. other forms of Omega-3's

Omega-3 fatty acids are found in several forms, and some of them work more efficiently in our body than others in helping us maintain our health. For example, a large-scale review of scientific literature analyzed dozens of well-designed studies that had investigated the potential benefits of omega-3s on human cardiovascular health. The authors concluded that omega-3s from fish or fish oil had stronger evidence of cardiovascular benefits in the research subjects studied than omega-3s from other sources like flaxseed.² The omega-3 fatty acids from plant sources, known as ALA, face barriers to becoming EPA & DHA in your body. It is estimated that perhaps 5% to 10% of ALA is converted to EPA in your body, and only 2% to 5% may then become DHA.³ Therefore, fish oil is a more direct route to supporting the production of the type of eicosanoids that we want to see active inside of us.

The American Heart Association and Cardiovascular Maintenance

Fish oil is perhaps most renown for its contributions to heart health. In fact, the American Heart Association put forth specific recommendations for regular fish consumption or, for people who may benefit the most from an increase in omega-3s, about 1 gram daily of DHA & EPA from omega-3 fatty acid capsules.⁴ This is because the active ingredients in fish oil (DHA & EPA) are able to promote a favorable balance of blood lipids, including trigylcerides, and to support the maintenance of a healthy heart rate and blood pressure.⁵ For optimal heart health, experts have even suggested aiming for target levels of EPA & DHA in red blood cell membranes. They suggest that this goal may be reached with a daily quantity similar to that found in a serving of Ultra-Pure Omega-3 Fish Oil.⁶

Healthy Looking Skin

The sun can be hard on our skin, which is one more reason to take fish oil capsules. Science has shown that orally consumed EPA (in the form of omega-3 capsules) in humans can produce a more favorable skin reaction to the type of light generated by the sun.^{7, 8} The typical Western diet is very low in omega-3 polyunsaturated fatty acids, and sometimes this shows right where everyone can see it. Many researchers believe that omega-3 intake is, in some people, dramatically linked to how their skin looks. The DHA & EPA from fish oil are very influential in how your body produces eicosanoids—and when this chain of events is localized in the skin, these omega-3s help you maintain normal, healthy, radiant skin.^9-11

Comfortable Joints

Attention was drawn to fish oil when 20th century analyses of Greenland Inuits revealed their remarkably good heart and joint health compared to Western cultures where the consumption of fish was lacking.¹² Since then, the biochemical effects of fish oil on joint health have been demonstrated repeatedly in human research studies. Fish oil interacts with hormones in the body called eicosanoids, which in turn can positively affect flexibility and comfort in joints.¹⁴ The omega-3s in fish oil also interfere with the production of reactive oxygen species throughout the body, providing additional benefits that can translate into comfort where you need it.¹⁴

Central to your Nervous System

DHA & EPA are crucial not only during periods of brain development, but also for normal brain function during adulthood. It should be no surprise then that—through the evaluation of results from many research studies—scientists have concluded that the continuation of optimal brain function as we age is in part dependant on our consumption of omega-3 fatty acids.¹⁵ Since many brain cell membranes are rich in DHA, it is also not surprising that inadequate intake of this nutrient is thought to contribute to more rapid decline of the structure and function of these brain cells.¹⁶ In fact, studies have shown that DHA & EPA can enhance brain reactivity and attention, as well as promote a balanced mood.^{17, 18}

This product contains soybean and fish (anchovies and sardines).

References

1. Gebauer, S.K., et al., n-3 fatty acid dietary recommendations and food sources to achieve essentiality and cardiovascular benefits. Am J Clin Nutr, 2006. 83(6 Suppl): p. 1526S-1535S.
2. Wang, C., et al., n-3 Fatty acids from fish or fish-oil supplements, but not alpha-linolenic acid, benefit cardiovascular disease outcomes in primary- and secondary-prevention studies: a systematic review. Am J Clin Nutr, 2006. 84(1): p. 5-17.
3. He, K., Fish, long-chain omega-3 polyunsaturated fatty acids and prevention of cardiovascular disease--eat fish or take fish oil supplement? Prog Cardiovasc Dis, 2009. 52(2): p. 95-114.
4. Kris-Etherton, P.M., W.S. Harris, and L.J. Appel, Omega-3 fatty acids and cardiovascular disease: new recommendations from the American Heart Association. Arterioscler Thromb Vasc Biol, 2003. 23(2): p. 151-2.
5. Ninio, D.M., et al., Docosahexaenoic acid-rich fish oil improves heart rate variability and heart rate responses to exercise in overweight adults. Br J Nutr, 2008. 100(5): p. 1097-103.
6. Lee, J.H., et al., Omega-3 fatty acids for cardioprotection. Mayo Clin Proc, 2008. 83(3): p. 324-32.
7. Shahbakhti, H., et al., Influence of eicosapentaenoic acid, an omega-3 fatty acid, on ultraviolet-B generation of prostaglandin-E2 and proinflammatory cytokines interleukin-1 beta, tumor necrosis factor-alpha, interleukin-6 and interleukin-8 in human skin in vivo. Photochem Photobiol, 2004. 80(2): p. 231-5.
8. Sies, H. and W. Stahl, Nutritional protection against skin damage from sunlight. Annu Rev Nutr, 2004. 24: p. 173-200.
9. Logan, A.C., Omega-3 fatty acids and acne. Arch Dermatol, 2003. 139(7): p. 941-2; author reply 942-3.
10. Koch, C., et al., Docosahexaenoic acid (DHA) supplementation in atopic eczema: a randomized, double-blind, controlled trial. Br J Dermatol, 2008. 158(4): p. 786-92.
11. Rubin, M.G., K. Kim, and A.C. Logan, Acne vulgaris, mental health and omega-3 fatty acids: a report of cases. Lipids Health Dis, 2008. 7: p. 36.
12. Cleland, L.G., et al., Fish oil -- an example of an anti-inflammatory food. Asia Pacific Journal of Clinical Nutrition, 2005. 14 (CD Supplement): p. 66-71.
13. Cleland, L.G., M.J. James, and S.M. Proudman, The role of fish oils in the treatment of rheumatoid arthritis. Drugs, 2003. 63(9): p. 845-53.
14. Calder, P.C., n-3 polyunsaturated fatty acids, inflammation, and inflammatory diseases. Am J Clin Nutr, 2006. 83(6 Suppl): p. 1505S-1519S.
15. Freund-Levi, Y., et al., Omega-3 fatty acid treatment in 174 patients with mild to moderate Alzheimer disease: OmegAD study: a randomized double-blind trial. Arch Neurol, 2006. 63(10): p. 1402-8.
16. Youdim, K.A., A. Martin, and J.A. Joseph, Essential fatty acids and the brain: possible health implications. Int J Dev Neurosci, 2000. 18(4-5): p. 383-99.
17. Kidd, P.M., Omega-3 DHA and EPA for cognition, behavior, and mood: clinical findings and structural-functional synergies with cell membrane phospholipids. Altern Med Rev, 2007. 12(3): p. 207-27.
18. Parker, G., et al., Omega-3 fatty acids and mood disorders. Am J Psychiatry, 2006. 163(6): p. 969-78.

QUALITY ASSURANCE:

We are pleased to inform you that our fish oil undergoes numerous scientific processes providing a product of superior quality and purity. 

Purity Products’ Omega-3 Fish Oil is:

1. Ultra-Purified
2. Molecularly distilled
3. Pharmaceutical Grade -- made in a Pharmaceutically licensed facility (in Norway)
4. Third Party Tested

These steps ensure that every capsule contains Omega-3 fish oil that is highly purified and completely safe.

Each and every lot is laboratory tested for an extensive battery of impurities, including PCBs. The results of these tests consistently prove our fish oils come in far below the acceptable California Prop 65 limit for PCB's.

To achieve the highest standard in specifications of finished product, our manufacturer adheres to the highest quality control measures, including:

• Manufacturing License for Medicinal Products, and an approval from the Norwegian Food Control Authority

• EU GMP certified

• Written SOP’s to comply with cGMP

• Finished products that meet and often exceed United States Pharmacopeia (USP30) specifications

• Certificates of Analysis available

• SOP for approval of raw materials, and they perform quality audits at suppliers’ sites

• Compliance with the Public Health Security and Bioterrorism Preparedness and Response Act of 2002

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.