Monthly Archives: August 2012

  • Marketing Your Horse Business through Social Media, Part 3, How Comments Create Relationships

    Written By Randi Thompson, Founder of the Award-Winning Facebook “How to Market Your Horse Business”
    In the first article of my “Marketing through Social Media” series, I explained how offline businesses can benefit by having a presence on social media networks. In Part 2, I focused on developing a content strategy as the foundation for all of your social media marketing activities. Now, in Part 3, we’ll look at how your posts can be used to expand your social media presence and influence. 

    Social media is perfect for those in the horse business as it is all about creating relationships with customers andnetworking with other people. The secret to your success is in how you participate in any social media community, including yours. To do this, the posts that you share should be like a conversation that you are having with a friend. Your goal is to find ways to get people to “talk” with you on your posts, or on theirs.  Why is this? Your responses will turn up on their newsfeeds which makes you visible to potential customers who are looking for what you have to offer. This is called “viral marketing”. The more people that respond to a post, the further out it goes on the newsfeeds. 

    When you first begin “posting” on a social network, those who are already there will be watching how you interact on other people’s comments and what you share. They need to like, trust and know you before they start responding to what you are sharing. 80% of what your posts should be interesting or fun. Only 20% of your posts should be about what you have to sell. 

    How can you do this? Begin by following “The Rule of 3” that I share with business owners on Facebook who want to discover the secrets to marketing on social media. If you practice this rule every day you’ll start seeing results very quickly.
    Begin by “friending” or “liking” 3 new people from your personal profile every day. Start with people you know or want to know better. Don’t be shy! You’re creating relationships that can make a big difference in your business. Try to include a few people that you believe are famous, or those you see as competitors in your industry. You will learn a lot from watching what they do. If you are a local business you should invite people in your local area or from business groups you would like to connect with. Take your time. Look at their profiles and choose the people you have a good feeling about. This is important, especially for those who are new to social media. Later, when you have enough friends, you won’t need to keep adding them as people will be asking for your friendship!
    “Like” 3 Facebook Business Pages every day. Choose business pages that are in your field, that way you will begin to become a part of their network. Be selective and choose business pages that are active and interesting, where people are sharing ideas and asking questions. Ask yourself if you want to be associated with that business page. (If you change your mind you can always “unlike” it later)   As a fan (when you “like” a business page) you will see their comments in the newsfeeds and watch what they are sharing and how they interact with other pages and people. If you would like to get to know them better, all you need to do is start responding to their comments. You will be surprised how important some of these connections will become as you continue networking and building relationships with each other.
    “Like” 3 comments every day that other people have made. Likes are easy, so feel free to do more!  All a “like” takes is a click of your finger!  Each time you “like” a post it goes on the newsfeeds of anyone else who makes a comment on it or “likes” that post. You can “like” posts from your newsfeeds, people’s profiles, or from their business pages. The more you like other people’s posts, the more they will notice you and begin to respond to what you are sharing. You will become visible to them. Make sure to “like” any comments or posts that people share on your business page or profile. That makes them feel like you care and encourages them to share more!
    Make 3 comments on other people’s posts or their business page/group every day. Take your time and choose a post where you can add a meaningful response or question that shows you are interested in discussing the topic. As a result, the owner of that business page/group will notice you and want to know more about you. So will the other people who are active on that business page/group. On Facebook, you can post from your business page.  That way, people who are reading that post will see your business page. If your comments are interesting enough, these people will go to your business page to see what you’re all about.
    DO Make Comments That Create Conversations… DON’T Be a Spammer!
    Unfortunately many people who are new to social media try to use their comments only to sell what they have to offer. They are really “spamming”. They will even do this in their own business pages or groups! This is because they do not know the right way to promote and market their business on social media. They are not being social. They are easy to see as their comments are not conversations and other people do not interact on them. When we see a spammer post on the newsfeeds, we cringe and probably won’t bother to read them.   A spammer is also known as a “spray and prayer.” They post as many comments as they can everywhere, on every business page or group that they can find, hoping that someone will buy from them.
    .
    Business Page and group owners do not like “spammers”. Those posts will probably be deleted and the person who posted the spam will often be blocked, banned or even reported to Facebook. The facts are, if you don’t bother to become part of the social media community that you are posting on, by interacting with others, NO ONE will be interested in what you have to say.Now that you know the secret to your success is in getting people to interact with you, this will not happen to you!

    In Part 4 of my Marketing through Social Media series, we’ll focus on the secrets to creating posts that work for promoting your own business or service. In the meantime, start using “The Rule of 3!” It will really make a difference in what’s happening to your business on social media. Try it and you’ll be amazed!

  • Jumping Dogs and Flying Crickets!

    Written by Leigh Pyron

    As an in-home pet sitter there have been many times when I’ve watched multiple dogs at one household. A few years ago, I had a client call to ask me if I was available to pet sit their five-year-old Spaniel mix, Ginger and their Leopard Gecko, Harvey. I told them I was available the first two nights, but after that I was booked at another client’s home to pet sit their two animated, vivacious eight-month-old Standard Poodles named Jupiter and Pluto. Since the two Poodles got along with other dogs, and the owner didn’t mind if I had other dogs over, I offered to take Ginger with me to their home. The client was thrilled, but wanted to make sure I would still be able to take care of Harvey. Now I thought to myself…how hard could it be to take care of a Gecko…sure, I said, no problem.
    So, the instructions on how to take care of Harvey were to change his water and feed him 3 to 5 crickets daily. That all sounded pretty easy to me until they mentioned that I would have to go to the pet store a couple of times to pick up more crickets. Now normally that would be a simple request, but as it was summer time, the busiest time of the year for me, I needed to figure out how to fit cricket-purchasing into my crazy schedule. Especially since the only pet store that carried them was a bit out of the way from where I would be pet sitting.
    Well, my cricket adventure began the first night I started watching Ginger and Harvey. The owners were running behind schedule the day of their departure and didn’t have time to purchase more crickets before they left. So, it looked like my dinner would have to wait, as I ran off to the pet store before closing time with the Kricket-Keeper cage in hand to purchase those priceless crickets. After I got the crickets, I remembered that I was to pick up some food for them as well. I found a container of these funny little orange cubes called Fluker’s Orange Cube Complete Cricket Diet… perfect! The container said they were, “…made from kelp, spirulina, brewer’s yeast and more to gutload crickets.” Ok, now my question is, has anybody ever inquired what exactly the “more” ingredient is in the orange cubes? I now realized I was definitely taking my job a bit too seriously. I was actually concerned about the health of the crickets that I would be feeding to the Gecko…are the crickets a pet too? I guess I should have charged for them too!
    The next morning, after I let Ginger out and fed her, I headed off to the garage, where I left the crickets, to get Harvey’s breakfast. As I approached the Kricket-Keeper cage and looked inside, I couldn’t believe my eyes. Almost every cricket was belly-up at the bottom of the cage. Yikes! I panicked, how could that possibly be, I just bought them yesterday! With a crazy day ahead of me, how was I going to fit in buying more crickets? Luckily, I managed to catch three of the ten or so crickets left alive out of the cage and put them into Harvey’s lair for breakfast. I then got ready myself, loaded Ginger in the car, along with the dead crickets, and started out for the day. Somehow I would have to squeeze in a trip to the pet store once again.
    I finished around 6:00 p.m. that day and decided to make one last stop for the crickets before I headed back to Ginger’s house. When I arrived at the pet store I found a clerk and told him what had happened with my newly-purchased crickets. I asked him if this time he could pick out a few crickets that had a bit more vitality and longevity. The clerk was more than happy to exchange them, the only problem was they were out of crickets and wouldn’t receive any more until tomorrow afternoon. This can’t be happening! How difficult can it be to take care of a simple little desert reptile from Pakistan. I couldn’t believe I would have to return again!
    The next day I had to pack up Ginger and myself to move to Jupiter and Pluto’s house. So, at the end of the day, all packed and ready to go, I fed Harvey the last of the living crickets and headed off to the pet store one more time to purchase those irreplaceable insects. Thank goodness they had received a shipment that afternoon. Now all I had to do was transport Ginger and the crickets safely to Jupiter and Pluto’s house.
    When I arrived at Jupiter and Pluto’s, I left Ginger in the car for a moment and picked up my precious container of crickets and headed for the front door. Normally, when the owners leave they always put Jupiter and Pluto in the back yard, so I knew I could enter the house quietly and put the crickets up and away before I let them in. As I approached the front door I could hear the dogs barking in the background, although it seemed a little louder than usual this time. I didn’t think much of it as I put the key in the lock, turned the knob and opened the door and…Kaboom! Two out of control, crazy, jumping Poodles hit me like a freight train when I opened the door. The only thing that came out of my mouth was “NOOOoooooooo!” as the Kricket-Keeper cage went flying into the air out of my reach over the top of Jupiter and Pluto’s head. Crash! The container hit the floor, the lid popped off and thirty crickets scrambled across the entryway floor heading desperately for a place to hide from the scary, hairy, four-legged creatures that hunted them. Out of shear desperation I yelled, “Leave-it! Leave-it!”
    Needless to say, it took me hours and hours throughout the night to collect the thirty or more crickets that scurried and bustled about all over the floor of the house. By the time I went to bed, as I tried to nod off to sleep, all I could hear was the disharmonious, incongruous sound of chirping coming from the last few crickets I couldn’t find. I felt like I was camping in the wilderness, it was not unlike the annoyance that one experiences with a persistent mosquito that buzzes by your ear just at the moment you’re about to drop off to sleep. How could these tiny little creatures cause such chaos?
    Why do dogs jump on people? 
    It’s not uncommon for puppies and dogs to jump up on people when they greet them.   When a dog greets another dog they immediately sniff each other’s faces. And, in the wild, the young wolf cubs will submissively sniff, lick and nibble on their mother’s face in order to stimulate the activity of regurgitating food up for them. So, since humans are much taller than dogs, the easiest, quickest way for them to get to our face is to jump! Dogs of all ages and sizes will jump up on humans for a variety of reasons, such as ritual greeting, playfulness, excitement or arousal and trying to dominate.
     
    Teaching dogs not to “Jump-Up” on People
    There are many ways to address a dog jumping-up on humans. Here are a few great ideas to try out:
    Ignore the Dog
    When you arrive home and open the door to a jumping dog, try walking right past him, totally ignoring him. Don’t look at him, or talk to him, or touch him. Walk right past him as if he wasn’t there and busy yourself with other things until the dog is calm. Once the dog is calm, you can now greet him. But, if he starts to jump again when you bend over to greet him, quickly stand up, walk away and ignore him again. Repeat this exercise until he can remain calm while petting him.
     
    Put “Jumping-Up” on Cue
    You can teach your dog to “jump-up” on command. First, take a high value treat, such as cheese, cooked chicken or any other type of food that your dog really loves. Call your dog and ask him to “sit” in front of you. Once he is sitting, take a treat and hold it up high just above his head. When he looks up at the treat say, “Jump!”  When he jumps for the treat say, “Yes!” and give him the treat.  After the jump ask him to sit again.
    Another way to get your dog to jump-up is to take two treats and hold one in each hand.  Place the treats between your thumb and first finger of each hand so your dog can see them.  Show the dog the treats and then hold your hands at chest level with palms facing out and say, “jump!”  Most dogs will jump-up and hit your palms with their paws.  When he does say, “Yes!” and give him the treats.  Be sure to ask for a “sit” before and after this exercise as well.
    Use a Distraction
    Have a small bowl of treats somewhere near the front door so when you arrive home or if you have guests coming over, you can toss a “find-it” treat. Simply pick up a treat, show the dog the treat, toss it away from the front entryway and say “find-it!” When the dog goes to find the treat, let yourself or your guest enter the house. When he comes back to the front door again toss him another treat before he gets there. When he goes to find the second treat, walk away and ignore him until he is in a calm state of mind.
    Dragging a Leash
    When you’re home with your dog and expecting company, you can attach a leash to his collar or a harness and let him drag it on the floor. When someone arrives at the front door you can step on the leash just enough to prevent him from jumping. Once your guest enters have them walk quickly past the dog ignoring him. Release the dog by taking your foot off the leash and walk away, also ignoring him until he is in a calm state of mind.
    Use a “Sit” or “Down” Stay
    If your dog already knows “sit” or “down” try asking him to do so at the front door before you open it. Before you open the door, put him in a “sit” or “down” position and ask him to “stay.” Give him a few treats to start off with as a reward. When you go to open the door, continue to ask him to “stay.” If he starts to get up when you open the door, quickly close the door and put him back in a “sit” or “down” again. Continue to repeat this exercise until he stays in position when you open the door.   Once your guest has entered, praise him, release him and walk away.
    Using an X-pen or Baby Gate
    Put your dog in a small room and close off the entrance with an exercise pen or baby-gate so he can’t get out. Leave your dog for a brief moment and then return, walking back to greet him. If he jumps up when you arrive at the gate, immediately turn and walk away from him. Walk about four or five feet away, pause and then return, walking back to greet him again. If he jumps up again when you get there, turn around and leave again. Repeat this until he stops jumping when you arrive at the gate. Praise him and release him from the room when he succeeds.
    Remember to remain calm and patient when practicing these exercises. If the human gets frustrated or angry during the process, it only creates more excitement and arousal in the dog, which causes them to jump even more. It usually only takes a few minutes for the dog to realize that what he is doing isn’t working. The first step to success is simply to get the dog to stop practicing the behavior.   From there, it’s just a matter of being consistent with the new rules you have established with him.

     

  • Remembering Frankie as We Keep on Rolling

    Written By Jenny Pavlovic

    … Learn about Walk ‘N Roll Dog Day, bringing positive awareness for all dogs in wheelchairs, and the Frankie the Walk ‘N Roll Dog Memorial Wheelchair Fund …
    Frankie (short for Francesca), a Dachshund, injured her back and was diagnosed with intervertebral disc disease (IVDD). Her back legs were paralyzed and her people, Barbara Techel and her husband John of Elkhart Lake, Wisconsin, first thought they would have to put Frankie down. But Frankie’s amazing spirit and will to ‘keep on rolling’ led Barbara to learn about wheelchairs for dogs. Frankie was fitted with her own chair and Barbara learned how to take care of her in her new condition. Barbara learned a lot from Frankie as she discovered that Frankie could still have a wonderful quality of life and had much to teach us.
    I learned of Barbara and Frankie a few years ago when their first book, Frankie the Walk ‘N Roll Dog (http://joyfulpaws.com/books/), won the Dog Writers Association of America Merial Human-Animal Bond award. I became pen pal friends with Barbara and watched as Frankie became a therapy dog and Barbara and Frankie reached out to the elderly and to school children. They spread Frankie’s positive messages far and wide, as this differently-abled little dog shared her tremendous spirit and kept on rolling.
    Frankie dramatically changed Barbara’s life, gave Barbara a voice and a message that had to be shared, and turned Barbara into an author. In many ways, Barbara’s story with Frankie paralleled my story with 8 State Hurricane Kate. Barbara and I went on the Passions and Possibilities radio show together (listen to our podcast at http://tinyurl.com/passions-and-possibilities) and both contributed our stories to the book Dogs and the Women Who Love Them: Extraordinary True Stories of Loyalty, Healing and Inspiration by Allen and Linda Anderson (http://www.dogsandthewomenwholovethem.com/).
    Frankie not only changed Barbara’s life, she also changed the lives of many others. Fortunately, Barbara was receptive to Frankie’s messages and was talented and determined enough to share them with the world. When she didn’t know how to take the next step, she took it anyway and learned as she went. Barbara and Frankie grew together.
    In June I received a message announcing that Frankie was retiring from public appearances. She was almost 13 years old and tired much more easily from visiting. I knew that Frankie’s retirement was a good decision. What I didn’t know is that Frankie would not be with us much longer. The following week she was diagnosed with chronic heart failure, and she passed on. I’m grateful to Barbara for knowing when Frankie’s little body was too painful for her to keep going, and for letting her go in peace.
    In honor of all dogs who have changed our lives for the better, and in gratitude for all that she gave us, I’m remembering Frankie as she would have turned 13 years old on August 20th. I think the best way to remember and honor her is to share with you the message Barbara wrote at her passing. Here it is:
    Saying Goodbye to Our Sweet Once In a Lifetime Dog, Frankie 

    One week after Frankie’s retirement and our last presentation together, my sweet Frankie was laid to rest today.

    As you know, she was diagnosed with Chronic Heart Failure last Friday. While we had hoped she would live comfortably with the medication to manage the symptoms, she was greatly struggling since Sunday. We tried with another medication, and though she had some comfort for one day, she began struggling again. For a heart that gave so much to so many, it was time for her little heart to rest. It was painful to see her struggle for every breath. As Tuesday went by I could see signs that Frankie was ready to move on. Just as she had been to the very end, I sensed her biggest worry was that I would be okay—once I found the courage to let her know I would be okay, we came to a peace and understanding that she will now guide me from the other side.
    My life feels incredibly empty right now. My every day was all about her from expressing her bladder many times a day, to napping with her, riding my bike with her, walking her in her doggie stroller, to all the work we did together at schools and libraries and our therapy dog work together. I’m not quite sure how I will move through the next few days, but I have faith I will. I already feel Frankie guiding me from the other side as she gave me the strength to come to my computer and do what I do best—write about what I love most—my life with her.
    I’ve said it before and I will say it again—there is simply no doubt in my heart that God chose me to be Frankie’s mama—and John, her papa. As I think about our journey, especially the past five years, I see me as a woman who finally stepped into the truth of who she is and found the courage to share that with those around her. Frankie gave me that. When Frankie first started using her wheelchair, I was so afraid of being judged (as I had struggled with that most of my life)that people would think I was mean or cruel for putting Frankie in a wheelchair. I will always remember the day it struck me as I looked at Frankie, happy as could be, living life to the fullest in her wheelchair- It was as if she said, “Hey Mama, you can stand tall, too. Don’t worry, it’s okay.” What a gift that little girl gave me.
    So now I take those lessons of such grace, love and integrity that were wrapped up all in the heart of one little 13 lb. dog with wheels, and I learn to move forward. Our last work together while she was here on earth was the writing of my new book, Through Frankie’s Eyes: One Woman’s Journey to Her Authentic Self and the Dog on Wheels Who Led the Way. She sat lovingly beside me in her little bed, now and then looking up at me, and cheering me on with her soft black eyes when I felt stuck. I’m uncertain as to when I will publish it—may stick with my original Feb. 2012 date— but will also remain open to being guided.
    My life will never be the same with Frankie gone… but my life will also never be the same for her having been in it. She gave me, as well as left me, with some amazing gifts… not only me, but her papa and her family and friends and her thousands of fans.
    As a legacy to Frankie I am working on a special day that will be in memory of her and to help continue to bring positive awareness to all dogs in wheelchairs. It will be called, Walk ‘N Roll Dog Day. If I had not seen it with my own eyes, I would have never believed a dog in a wheelchair could live a quality life. Through this special day, I am setting up a fund to help raise money for families whose pets need a wheelchair, but the family can’t afford one (learn more at http://joyfulpaws.com/2012/06/frankie-the-walk-n-roll-dog-memorial-wheelchair-fund/).
    John and I were so very fortunate to spend the last day and a half with Frankie telling her how much she means to us and how thankful we are for having her in our lives. Though difficult at times, it was such a gift to take our time in saying goodbye.
    We were also very blessed that Frankie’s vet, Dr. Bohn, agreed to come to our home so Frankie could be put to rest in the place she so loved, which was my writing cottage. I held her in my arms, telling her over and over how much I loved her and thanking her for all she did for me… and so many people around the world.
    After Frankie left with Dr. Bohn I sat in my writing cottage staring out the window. A few moments later a swirl of warm wind moved through the trees, through the open window and circled my heart and I felt Frankie’s soul lift to the sky, though her spirit is still very strong with me… and I suspect it will be for some time to come. I smiled and said, “Thank you, sweet Frankie. Thank you.”
    Frankie will live on in our hearts always, and I know many others too, and that brings me and John joy, comfort and peace.
    Our animals shepherd us through certain areas of our lives. When we are ready to turn the corner and make it on our own… they let us go. ~Author unknownIn the loving spirit of Frankie and all the animals that teach us what matters in life-
    Barbara Techel

    Learn more about Frankie and Barbara’s books and find support and resources for dogs with Intervertebral Disc Disease (IVDD) and other differently abled animals at www.joyfulpaws.com.
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    Honor your beloved pets by giving them the best nutrition to keep on rolling, Omega Fields’ Omega Canine Shine® and Omega Nuggets™.
    Be informed and prepared before the next disaster strikes! Special Deal: 40% off author signed copies of the Not Without My Dog Resource & Record Book: Hard cover-journal-style limited edition, tabbed sections, photo sleeves + pocket for records. Look inside at http://tinyurl.com/NWMD-inside. See book trailer video at http://tinyurl.com/NWMDbook. On sale for $15 each (regularly $25) + postage, while supplies last! 50% off orders of 10 books or more! Email with subject line "BOOK ORDER" to njennyr @ visi.com (remove spaces).

3 Item(s)