Flax seed has been known for thousands of years in cultures all over the world as a true super food. Omega 3 fatty acids have become a buzzword in the health and nutrition industry for many years now. As the understanding, acceptance and demand for Omega-3 rich ingredients expanded, are especially from whole grain flaxseed, in 2004 we decided that the time was right to jump in and purchase our pioneering predecessor ENRECO, Inc. who had over 17 years of milling blending experience. Like many small business owners, our experience has been a mixture of exhilaration, optimism and fear. ENRECO had an award-winning, uniquely formulated flax based horse supplement called “Omega Horseshine”. We read the reviews from satisfied customers and trade publications such as The Horse Journal and John Lyons' Perfect Horse and could see that Omega Horseshine was a remarkable product. But this sleeper product and omega-3 fatty acids from milled flax seed in general, was not reaching as wide an audience as we knew it could.
We began to increase Omega Horseshine's visibility and the public’s awareness of flax seed’s amazing health and nutrition benefits by developing an online based distribution process called Omega Fields and then developed retail and wholesale dealer programs as well as national advertising programs. We are very proud to say that many of our great flax based horse and other animal supplements are now available in thousands of retail locations and leading catalogue outlets country wide.
The great story of the health benefits of flax seed continues to get better and better and our commitment to continued research and quality production does as well. We know there are many options in the market for our customers to choose from when it comes to providing for the health and nutrition of the horses and other animals they love. We are thankful for your business.
All the best,
Sean & Brenda Moriarty