Why Is Omega Horseshine® More Expensive Than Plain Ground Flax?

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If you’ve ever compared the price of Omega Horseshine® to a bag of plain ground flaxseed, you might have wondered—why the big difference? After all, they look and smell similar, and your horse might appear just fine on either.

But there’s more going on than meets the eye.

Let’s break down exactly what you’re getting with Omega Horseshine®—and why it’s worth the slightly higher price tag for many horse owners.


1. It’s Not Just Flax—It’s Fortified Nutrition

While the base of Omega Horseshine® is ground flaxseed, the formula includes a carefully selected blend of additional nutrients designed to support your horse’s health and help them get the most benefit from the flax:

  • Biotin for healthy hooves and coat
  • Diamond V Yeast to support digestion and the microbiome
  • Chelated minerals for improved absorption
  • Vitamins, including B6 and E, to support immune function and metabolism
  • A touch of oats for antioxidants (just 0.2% of the formula)

These added ingredients work together to ensure that your horse’s body can efficiently convert plant-based Omega-3s from flax (ALA) into the long-chain fatty acids EPA and DHA—forms that are more readily used by the body.


2. Patented Stabilization Technology = Guaranteed Freshness

One of the biggest issues with plain ground flax is rancidity. Once ground, flaxseed can start to degrade quickly—losing its nutritional value and potentially even becoming harmful if it goes bad.

Omega Horseshine® solves this with a proprietary, all-natural stabilization process that:

  • Keeps the flax fresh and stable for up to 18 months
  • Protects the delicate Omega-3s from oxidation
  • Doesn’t use chemicals or additives—just smart science
  • Fortifies the flax with B6 and Zinc during grinding, nutrients needed to metabolize flax efficiently

This means you can buy in bulk without worrying about spoilage—and know your horse is getting the full benefits every time.


3. Premium-Quality Flax, Sourced with Care

Not all flax is created equal. Omega Horseshine® uses human-grade, Non-GMO flaxseed from northern Canadian growers, where the rich soil and short, intense growing season produce flax that’s naturally higher in Omega-3s.

The company is picky—rejecting more seed than they accept—to ensure only the highest quality flax makes it into the product. Lower-cost flaxseed products may not meet these same standards.


4. Designed for Safe Feeding, Even for Sensitive Horses

Omega Horseshine® is a great choice for metabolic and IR horses, with an impressively low NSC level of just 5.9% (2.3% starch, 3.6% sugar), as tested by Dairy One, Inc. That makes it one of the safest ways to feed Omega-3s without spiking blood sugar.

And because it’s made from ground whole flaxseed, you’re getting the full spectrum of naturally occurring nutrients— not just the fat. Whole flax offers fiber, lignans, and protein. These compounds support digestion, immune function, and even hormonal balance.


So, is it Worth the Extra Cost?

If you’re feeding plain flax and happy with the results, that’s great! But for many horse owners, Omega Horseshine® offers peace of mind with:

✅ Longer shelf life – up to 18 months in ambient conditions
✅ Added vitamins and minerals for better nutrient use
✅ Higher-quality ingredients for bigger results with smaller servings
✅ Proven results with decades of experience

You’re not just paying for flax—you’re investing in better bioavailability, consistent nutrition, and overall support for your horse’s health. There are plenty of amazing success stories on our blog about horses benefitting from Omega Horseshine, this one in particular is a great story about a horse who tested out other flax-based products without the same results in one specific area:

Sarcoid before and after Horseshine

Have questions about Omega Horseshine® or flax for horses? Reach out to us via Facebook, Instagram or Email (info@omegafields.com) —we’re happy to help!

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